The legendary voice of MMA brings you
a fragrance designed for champions
As seen on
THE NEW FRAGRANCE
DESIGNED FOR CHAMPIONS
Introducing IT'S TIME, the aftershave designed for champions, crafted in collaboration with Bruce Buffer and the world's finest perfumers. This signature scent captures the essence of true warriors, empowering you to embrace your inner champion.
SHOP NOWTHE LEGENDARY VOICE OF MMA
Bruce Buffer has served as the official “Voice of the Octagon” for over two decades.
Bruce Buffer's "IT’S TIME" is a powerful rallying cry that elevates the atmosphere before every UFC main event, uniting fans in anticipation and excitement. This iconic phrase captures the essence of living in the present, urging fighters to give their all in the octagon and leaving an indelible mark on the sport's legacy. From legendary matchups to historical moments, "IT’S TIME" symbolizes the unyielding pursuit of victory in the world of combat sports.
INTRODUCING...
PERSONAL CARE FOR CHAMPIONS
Your morning routine matters. Boost it with the IT'S TIME Men's Personal Care lineup. Designed for resilience, our products embody strength and simplicity, ensuring you stay fresh and ready for anything.
CLENSE
REFRESH
HYDRATE
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